It’s Easier to Succeed with a Hard Startup

Hard Startup

Requires a lot of either/and
- money
- time
- coordination
- technological development
Attracts more talented people in the long run as talented people want to work on something they find meaningful. Hard startups can attract talented people using their
- mission
- likelihood of massive success
- quality of people
- statement of “the world needs this, it won’t happen any time soon if we don’t do it, and we are much less likely to succeed if you don’t join.”
If people care about your success because you seem committed to doing something significant, it’s a background force helping you with hiring, advice, partnerships, fundraising, etc.

Advice on doing hard startups

Let yourself become more ambitious — figure out the most interesting version of where what you’re working on could go. Then talk about that big vision and work relentlessly towards it, but always have a reasonable next step.
Be willing to make a very long-term commitment to what you’re doing.

If it becomes difficult to hire many talented people